Many believe marketing is simple. Create a picture, add a statement, give a discount, give your website address, and then...hope...hope someone calls or emails. In this section of the Coach's Views we break the complex down into understandable bits to apply as you need it for your business. After all, why make it complicated? Digital Marketing is marketing that uses electronic devices. It includes the tools that are used (hardware & software), the content that is created, the medium (photo, video, audio), and how you measure it.