You don't have to wonder if an agency knows their stuff
1. What is the scope of work?
Before you enter into any agreement with a marketing agency, you need to know what you are buying. It is fundamental to ask them about the scope of work. It is typical for marketing agencies to provide a range of services, such as social media management, SEO, PPC, branding, email marketing, and more. You want to ensure that you get what you pay for. Make sure that the marketing agency lists all the services they offer and the expected outcomes.
2. What are your creative rights over the work performed?
Your branding and marketing materials are integral to your law firm’s success, and maintaining control over the creative process is essential. Ensure that the marketing agency you work with explains intellectual property ownership and creative rights at the beginning of the partnership. Are you free to use the materials as you wish, or will the marketing agency own the work they create? Make sure you have all the relevant details in writing.
3. How will the projects be managed, and does the marketing agency use software?
Managing marketing projects can be complex and time-consuming. Ask your marketing agency how they manage their projects. The answer should include project management software like ClickUp or Asana etc to track progress, deadlines, and results to ensure agreed-upon targets are being hit. This insight into their processes and capabilities can give you more confidence in the agency’s ability to maximize its output and yields.
4. How will deadlines be tracked?
Deadlines are crucial in any marketing campaign. You want to make sure that your agency can keep to the deadlines set and provide clear updates regularly. Ensure the marketing agency you select has specific management protocols in place that focus on deadlines. By doing so, you get quick insight into your marketing campaigns’ progress and peace of mind that your law firm advertising is running on schedule.
5. What is the proposed budget and how it is allocated towards quantifiable goals?
Budget is a crucial consideration for any business. You want to make sure that you understand what the marketing campaign will cost and how that money is spent. You also want to know what metrics or numerical goals you can expect. Each agency will have its unique way of allocating costs and calculating ROI against goas. Ensure that the costs are itemized and comply with your expectations and budget and KPIs (Key Performance Indicators). By understanding the budget allocation, you can plan better and make more informed decisions.
Hiring the right marketing agency for your law firm can be challenging, but by asking the right questions, you can ensure a great outcome. The five questions we’ve discussed in this blog post are a good starting point when doing your due diligence before choosing the right agency. From the scope of work to creative rights, managing projects using software, deadline accountability, and budget allocations, always be clear on what you want and get confirmation in writing. We hope this blog post has been informative and helpful in guiding you in selecting the ideal marketing agency to promote your law firm.
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