Online Course for Business Owners

Set realistic goals and manage your team

You can leverage my expertise to make more informed decisions for your business. I will teach you and your team everything you need to know to manage your marketing like a pro. You don’t need to know everything but you do need to master marketing principles to set realistic goals and hold your marketing team accountable for them. That’s what this workshop is all about. 

After a 23 year career in marketing and media...

I created Think Like a Marketer, Grow Like a Boss, to empower business owners how to take control of their marketing.

Every business owner deserves to experience what it's like to leverage marketing strategies that help them make money and that they feel good about.

marketing

You don’t have to experiment with your marketing…

I began my extensive career working with large brands like NBC, Telemundo, Columbia Pictures, and the Nielsen Company, before working with companies like yours. I learned that there are ways to predict and forecast results from marketing when you know what to look for. 

I identified the principles, lingo and tactics that every business owner really needs to master and put it all in this course. It is designed to teach business owners and managers exactly what they need to know  to make better decisions.  

While other marketing courses out there teach you technical applications my goal is to educate bosses about the fundamentals that will help you manage your marketing for growth.

 It’s hard to know what you don’t know, and it’s even harder to find good information about marketing because most everything out there is biased. For example, video companies put out content that says video is the way to grow, web companies will tell you that websites are more important and social media marketers will tell you that social media is a must.
 
You could spend hours reading blog posts and still not have a clear idea of what you should be doing. Not only is it hard to find good information, but it’s also hard to know which advice is worth following. And if you’re not an expert, how can you be sure that you’re making the right decisions for your business?
 
As a business owner you need to look beyond the tactics and manage marketing decisions against goals. The Marketing Boss course was created for people like you who want to learn more about marketing so they can make better decisions for their business. In this online course, you’ll learn how to set realistic goals, track success, manage your team and vendors, and much more.
 
Go at your own pace and get excited about the impact this course will have on your business. 

Get eight live lessons packed with resources for you and your team

This workshop was inspired by curriculum for the digital course, think like a marketer and grow like a boss. It is taught live and customized to your business and industry. We can teach this in eight sessions over eight weeks at an hour or so each or over two days. 

Testimonials

  • Margarita has been a tremendous asset to my law firm. It has grown from a solo practice to four litigators. She is exceptionally knowledgeable regarding the ins and outs of marketing strategy and is my go-to-person to discuss marketing ideas.
    Doug Rohan
    Rohan Law
  • I invited Margarita to be a speaker at the Global Women Empowerment Summit  2021 and the Coaches and Authors Forum 2022 because I believe she has a powerful life story that others need to hear. I will also be featuring her in my magazine, Titanium as one of the Top 50 Global Inspirational Women to Look Out For in 2022.
    Charmain Love
    Prodigy Global Network
  • Gina Espinoza Merltzer
    Gina Espinoza Merltzer Margarita is a remarkable professional and teacher. Margarita has taught me how to build marketing plans based on data so the results are predictable. I highly recommend her course for business owners looking to get a quick handle on their marketing.
    Gina Espinosa-Meltzer
    Hope-Beckham, Inc
  • david zagoria

    david zagoria

    Margarita's advice and expertise have helped my business grow beyond expectations. I have been very happy. My business is getting significant leads from the internet for the first time. Working with Margarita was a great business decision.
    David Zagoria
    Zagoria Law
  • alexis ruiz zambrano and ruiz Margarita is an invaluable resource to business owners. She is very thorough, responsive, and has a deep understanding of business owner needs. Her experience was a game-changer for our business. I highly recommend her services for business owners.
    Alexis Ruiz
    Zambrano and Ruiz Immigration
  • val alino coach
    val alino coach Margarita is a transformational leader and powerful Keynote speaker. Her inspiring message at the Global Symposium for Mother’s 2021 based in Singapore entitled “If you can birth a child you can birth a company was shared with 103 Countries. Her talk inspired mothers to recognize their own ability to tap into their hearts and courage to do more of what brings joy into their life knowing that this is the key for a successful business. I highly recommend her for any speaking engagement, she is amazing!
    Val Alino
    Val Alino Coach
  • giovanni diaz
    giovanni diaz Margarita's advice and expertise helped our business grow beyond expectations. Margarita listens and creates a plan based on market research and your expectations.
    Giovanni Diaz
    Diaz & Gaeta Law
  •   "My marketing strategy consultation with Margarita was incredible. She explained how the marketing research and data gathering her and team do can help my business target ideal clients, and create multiple digital marketing ads to drive more traffic and bring in more business consistently. She also provided valuable business coaching and practical resources. Margarita is truly an expert in her area and is passionate about making sure her clients get results quickly".
    Diana Johnson
    Diana Johnson, LLC

  • "Helped me grow my IG fan base from 100 to nearly 1000 in just a few short months by implementing some of her advice. She loves her clients and has an amazing passion for her work and helping businesses grow".
    Kristin Fuller
  •   "I am the Executive Director of Caminar Latino, a non-profit domestic violence organization for Latino families. Since early 2016, Margarita has done an incredible job of using her skills, community connections, and passion to help support our work. Margarita has repeatedly gone over and beyond when working with us and I can tell that this is a job that she is passionate about. I would recommend her to anybody who is looking to increase their visibility in the community!"
    Jessica Nunan

  • "Margarita is great! She has handled everything in terms of marketing and advertising for us, and the results are proof that she does know her stuff. I don't know what we would do without her. I strongly recommend her!"
    Jasmin Norton

  • "Unbelievable expertise in marketing. Highly recommend the 2-hour marketing strategy session for anyone serious about growing their business".

    Dylan Pyron
  •  

    "The workshop was very informative. Would definitely recommend future workshops".

    Juan Florez

  • "Margarita and her team are very professional, thorough and help you realize your vision for your company. Not only does she visually provide great advertising, but she gives great pointers and has great resources".

    Briseida Perez
  • Margarita provides Excellent service to us business owners and is very thorough and professional.

    Joe Gayle
  • josh ovett

    Inspiring and surprising stories from the heart every time. Just when i thought i heard it all.  Book Margarita for your next event.

    Josh Ovett
    Mobile Pocket Office

Invest in Marketing With Confidence

Most business owners don’t have the time or knowledge to know what marketing services to buy, and they’re often taken advantage of by marketing firms that promise a lot but don’t deliver. 
 
You’ve probably heard horror stories about businesses being scammed by marketing companies. They take your money and do not deliver the results to match. Or maybe you’ve been burned in the past by implementing a task without knowing how it works – you spend a lot of time and money on something that doesn’t produce results. 
 
The Marketing Boss Workshop is designed for business owners who want to learn more about how digital marketing works so they can make informed decisions about what services to buy, how to measure results, and what tasks to delegate to their team. In this workshop, you’ll learn the lingo that you need to know, get an overview of how different channels work (website, social media, traditional media & digital ads), and understand what questions to ask to cut through the fluff. 

OUR MARKETING BOSS COURSE IS FOR YOU IF YOU...

Want to invest in marketing but don't know where to start

Are working with vendor but are not happy with the results

Have tried advertising but are not happy with the results

Are thinking about hiring an agency or freelancer but need help deciding

Have an outdated marketing strategy and want to keep up with changes

Want to budget for marketing but are not sure where to start

LIVE TRAINING

Personalized

Interactive

EXERCISES

Forecasting

Data Analytics

RESOURCES

Premium video tutorials

Worksheets

Slide GET PERSONALIZED SUPPORT AND A RESOURCES LIBRARY When you buy this workshop, you will receive access to downloadable worksheets and premium video lessons for you and your team.
SIGN UP

Curriculum

Lesson 1

The Customer Journey

  • Phase 1
  • Phase 2
  • Phase 3
  • Marketing tactics for each phase
Lesson 2

Learn the Lingo

  • Reach
  • Frequency
  • Impressions
  • Leads
  •  Conversions
Lesson 3

Setting Attainable Goals

  • Identifying quantifiable goals
  • Connecting activities to results
  • Tracking performance
  • Separating vanity goals from profitable goals
  • Frequency of reporting
  • Modifying strategies based on results
Lesson 4

Website Optimization

  • How to attract quality traffic
  • Understanding SEO
  • Maintaining and optimizing
  • Measuring what counts
  • Using Google analytics
Lesson 5

Facebook

  • Measuring what counts
  • Using consumer information
  • Setting attainable goals
Lesson 6

Instagram

  • Measuring what counts
  • Using consumer information
  • Setting attainable goals
Lesson 7

Digital Ads

  • Campaign messaging best practices
  • Setting up Facebook Ads
  • Setting up Instagram Ads
Lesson 8

Google

  • Campaign messaging best practices
  • Ad options in search
  • Display ads
  • Youtube ads
  • Remarketing
  • Elements of an ad campaign

ARE YOU READY TO GROW WITH US?

Why wait to make the changes you need to transform your business into the profit machine that you intended it to be when you started?

Stop wasting money on marketing that doesn’t work.

Learn how to manage expectations and projects like a pro.

Or Make
2 Payments

$800

  • One Full Access to
    Think Like a Marketer, Grow Like a Boss

DO YOU HAVE ANY QUESTIONS?

We would like to offer our help to anyone who needs it. If you have any questions about our standard workshops or want to discuss a custom coaching package or a done-for-you business plan, please don’t hesitate to contact us. We would be more than happy to brainstorm ideas with you and come up with a proposal that fits your needs and budget!