If you’re starting a business, you are likely to need an email account to conduct business. You could use a free email account from Gmail, yahoo, or bing but you should consider using a paid email account instead so you can use your business name. Using a provider such as Google workspace, you can set up a paid email account that looks professional. Gmail is one of the most popular email providers in the world, and using a paid account will help brand your company as legitimate and established. Additionally, using a paid Gmail account provides other benefits such as increased storage space and access to Google’s suite of applications. If you’re looking for ways to improve your business’ image, a paid Gmail account is a great place to start!

 

If you are just starting out and are not in a position to invest in a paid email account you can use a free email account through Gmail. This will at least allow you to do some simple things like send and receive emails and register your business in the google my business directory. For example, if your business name is Goldylocks inc you can set up a free account that says goldylocks@gmail.com. This will allow you to register your business in Google My Business so you can be found online, even on google maps. You can also set up a youtube account and take advantage of other Google products like google ads and more.

Picture yourself as a customer receiving an email from goldylocks@gmail.com or one that says info@goldylocks.com. Which would you take more seriously? The second one is more professional looking and is easy to set up. Once you have bought your domain name you can you can go to google workspace to set up an account for your business. If you have not bought a domain yet, and it is available to purchase you can also buy it on google. You can set up one or more emails for your business once you link your domain to the account.

If you want to explore other email platforms it’s still better than using a free account. Here are a few other popular email providers you can explore:

Having a branded email is also very useful once you are ready to dive into email marketing. You can use your branded Gmail account with systems like Ontraport so you can send mass email campaigns to your email list with promotions and other important announcements with a few clicks. Your contacts will be more likely to open emails that come from a branded email than a free account.

A lot of businesses believe that they need a website in order to start conducting business online or to use a branded email account but that is not the case. If you are not ready to invest in a website, or if you do not have the time to set one up, you can still use your Gmail account for your business. You can use it to promote your products or services, send invoices and estimates, take orders and payments, and keep in touch with your customers. All you need is an internet connection and a Gmail account!

When you set up a Gmail account for your business you also get access to Google’s suite of apps. This includes google docs, google sheets, google calendar, and many more apps that you can use to run your business. You can also take advantage of Gmail’s spam filtering and virus protection to keep your account safe. Gmail also offers more storage than most other email providers, so you can keep all your business correspondence in one place. It also includes features that allow you to filter and sort your email automatically. Check out my premium tutorial here to see exactly how to do that!

There are many benefits to using a branded email account from a provider like Gmail, for your business. Do you use a Gmail Account or other branded email account for your business? What other benefits have you found? Let me know in the comments below! Thanks for reading!