Set yourself up for success
TStart-ups are often faced with marketing challenges that established companies don’t have to worry about. In this post, we’ll discuss 5 marketing tips for start-ups that will set you up for success.
You can grow your business and become a successful company a lot faster AND avoid mistakes as you do it, with these tips I’ve outlined just for you!
Tip #1
Create a business plan with marketing and sales goals: A marketing plan is the key to success when it comes to marketing for startups. Make sure your plan is clear and has actionable steps as well as goals that are quantifiable and related to the sales goals you want to set for your business.
"If your actions inspire others to dream more, learn more, do more and become more, you are a leader."
– John Quincy Adams
Tip #2
Develop an email campaign: An email campaign is another great way to reach out to potential customers, especially since so many people now use email on a regular basis. You can create a sequence of emails for prospects and new customers and automate it using a CRM platform like Ontraport. It will save you a lot of time, shorten your sales cycles and provide your contacts with a great experience.
Tip #3
Build relationships with influencers: One of the best ways to get your name out there as an up-and-coming company is by building relationships with other influential businesses in your industry. Follow influencers on social media and take a look at what their fans are saying and how they are responding to their content. Use it as inspiration to create content that is relevant to your brand. If you are up for it, you can even ask another business owner in your space to mentor you.
Tip #4
Keep marketing simple and straightforward: You don’t want to overwhelm your audience with too much information, or they may not read it! Keep your messaging interesting and concise.
Tip #5
Use multiple channels to communicate: Make sure you’re marketing in multiple channels so that you’re reaching a wider range of potential customers. Some customers like to interact on social media and others through text and email. Know which channels interest your customers and make it easy for them to communicate with you on those.
Want more ideas like these for your specific business?
Let’s talk! Book a free consultation and let’s talk about creating a business plan for your business with actionable steps and clear quantifiable goals. You can also take my FREE quiz to find out if you have what it takes to be an entrepreneur.
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