Video Workshop for Entrepreneurs

You know that video content is a powerful marketing tool. In fact, it's one of the most effective ways to reach new customers. Effective video marketing helps you connect with customers in a way that can translate into more sales, repeat business, and referrals. But if you're like most business owners, you may put off making videos because it seems like an overwhelming task. Maybe you have stage fright or feel like you're not creative enough. But don't worry – I'm here to help! In this blog post, I'll teach you some tips you can use to develop a marketing strategy for video, and I will also give you tips from an NLP practitioner and speaking expert to help you overcome your fears and create messages that truly connect with your customers.

Attract new customers with video that resonates with them

One of the best ways to use video content for marketing is to create videos that resonate with your target market. This means understanding what makes them tick and what motivates them. Once you know this, you can create videos that speak directly to their needs and desires. To do this, think about the problems or challenges your target market is facing. Use research tools like Google Trends and Semrush to find out what's on their mind. Then develop solutions in the form of helpful tips or how-to videos. You can also interview customers who have had success using your products or services and share their stories on video. When creating video content, it's important to keep in mind that people like visuals – they respond better to videos than text alone. So make sure your videos are engaging and interesting to watch. Use creative editing techniques to maintain their attention.

Compliment strategy with your instincts

Another important thing to remember when creating video content is that you should use your instincts as well. "This means being true to yourself and not trying to be someone you're not," said Val Alino, Neuro-Linguistic Practitioner (NLP) expert and international speaker. When people can see the real you in your videos, they will feel more connected to you and be more likely to do business with you. They will also be more likely to recommend your business to others. So don't be afraid to show your personality in your videos. Be funny, quirky, or serious – whatever works best for you and resonates with your target market. Just make sure that you stay on message and deliver your marketing messages in a way that feels authentic to you.

Overcome the fear of public speaking

One of the main reasons people have trouble crafting and delivering messages that connect with customers is fear of public speaking that translates into anxiety in front of the camera. Consider working with an NLP practitioner that can help you do some work to retrain your mind to speak differently so you can feel differently. NLP stands for neuro-linguistic programming, and it's a technique that can help you change the way you communicate. An NLP practitioner like Val Alino can help you overcome your fears and learn how to deliver messages in video content that speaks to their needs.

Always put your best foot forward with lighting and staging techniques

When you're ready to start filming, there are some things you can do to set the stage for success. First, make sure you have good lighting. This means having a light source in front of you that illuminates your face without washing it out. You can invest in lighting equipment like a ring light or use natural lighting from a window. Second, consider your staging. Make sure you're in a comfortable position and that your surroundings are clean and clutter-free. These two things will help you look and feel your best on camera.

Keep up with trends in your industry, and on the media platforms you will be using

In order to keep your video content fresh, it's important to stay up-to-date with the latest trends in your industry. Subscribe to newsletters and blogs, follow relevant social media accounts, and attend trade shows and other events. This will help you get a sense of what's happening in your industry and how you can incorporate new trends into your video content strategy. You should also keep an eye on the latest trends in video marketing so you can make sure your videos are using the latest technologies and techniques. For instance, right now, short-form content is getting a lot more reach on social media platforms like Tik Tok, Facebook, Instagram, and youtube.

By following these tips, you can create video content that helps you connect with customers on a deeper level and drives more business results for years to come. So don't wait – get started today! And if you need help overcoming your fears or crafting messages that resonate, you are invited to join my next workshop, where Val and I provide you demonstrations and show you how to put these tips into practice. Click here to learn more about the workshop.