Personal Branding photography sessions are becoming increasingly popular and at Marketing Boss, we have helped business owners get the most out of these types of services with some simple best practices. In this blog, we have outlined the top 5 tips we give our clients to set them up for success.

If you’re like most business owners, you probably have a mental list of the shots you want to get for specific marketing materials. But if you don’t take the time to plan ahead, you may end up disappointed. To get the most out of your branding session, it’s important to create a shot list. This is simply a list of the specific photos you want to take. You can even include examples such as stock photos from the web that you would like to emulate and show your photographer. By planning ahead, you can make sure you get all the shots you want. Consider the locations and props in your list. If you take the time to plan ahead with your photographer, you’ll be sure to get some amazing photos. 

It’s important to be selective about what you wear. Take into consideration your marketing materials and brand colors when you choose your outfits and decide on how you will wear your makeup and hair. Dress in colors and style yourself to compliment the look and feel of your marketing materials. Avoid wearing clothing with busy patterns like stripes, polka dots, or plaid for images that will be displayed in marketing materials that are small. For example, if you are taking pictures for your website, imagine how your outfit will look on a web page that is being viewed on a mobile device.

When it comes to choosing a photographer, it’s important to find someone who you click with. personality-wise and whose style matches your own. Ask to see a portfolio of their previous work, and make sure you’re happy with their level of experience. Once you’ve found a photographer whose work you like, have a chat with them about your ideas for the shoot. It helps to discuss your shot list with them. If they’re not getting your vision or are not on the same page as you, then it’s probably not worth pursuing them further. However, if you’re both on the same wavelength, then you’ve found yourself a keeper! That’s how we feel about Nathaly Tabares Photography! She is our go-to photographer in Atlanta.

Relaxing and having fun may seem like two contradictory concepts, but they are actually more interconnected than you might think. In order to truly relax, you need to be authentic with yourself and allow yourself to be in the moment. This can be very fun and conducive to your personal branding goals. Focus on the present and enjoy being in front of the camera, knowing that you are creating images that will help you connect with the types of customers you want to attract. Don’t take yourself too seriously and let your personality shine! Your photos will be authentic and more likely to resonate with people.