How Much Does Good Marketing Actually Cost?

Are you trying to decide whether or not to invest in marketing for your business? Marketing budgets can be all over the place, and deciding how much to invest can be overwhelming. Taking a strategic and thoughtful approach can pay off in the long run – advertising done well will lead to improved customer engagement and brand awareness, which contribute positively to your bottom line.

If you need more advanced SEO techniques and blogs, you may spend between $ 6k- $ 8k. Depending on the expertise needed, if you have a large website requiring a complete or significant redesign, the cost can range between $10k or higher. 

Sometimes, you might need a particular database or require advanced program-based features that will be excluded from traditional website design. In this case, you will need to work with a specialist. While the cost of this can vary depending on the complexity of the database, be prepared to spend more.

With the ability to target specific audiences and track your results, paid ads can be an excellent investment. It’s important to understand that paid ads, such as Google Ads and Facebook Ads, are not a one-time expense. These ads require ongoing maintenance and optimization to perform at their best. This means you must allocate a portion of your marketing budget to pay for a PPC vendor who can help you maintain and optimize your ads. A typical vendor will cost around $2,500 a month, but this can vary depending on the complexity and size of your ad campaigns.

You can hire a social media management team or use an in-house one. Hiring an external team might be more expensive, but they’ll be able to provide consistently excellent content. If you’re only managing one platform, an independent social media team could cost you between $500 – $2,000 a month.