Search engine optimization (SEO) and social media marketing are great ways to reach your target audience. Use keywords and phrases that resonate with your target audience while optimizing your website’s content and structure for search engines. Share your content on social media to build a following and engage with your audience. Make it easy for readers to share your content as it can help to increase your business’s visibility and traffic. Hiring an outside agency, such as Marketing Boss, can help you follow SEO best practices and keep your social media marketing consistent.