SemRush allows you to gain online visibility, making it easy for you to grow your company online. You will have access to all of your information including SEO, paid traffic and website performance. You can also monitor your social networks as well as content on public relations sites or gain access to market research reports.
It's important to promote the real you on social media. The over-analyzed, perfectly posed images of your brand are not what is going to give you the engagement or sales that build long-term fan loyalty and trust.
Registering your business with the IRS and your state is important. You will need to pay taxes on what you make and establish credit for your business through a legal entity. You also want to do business under a legal name and protect yourself from liability.