Have you ever browsed the web for shoes, clothing, or other necessities only to find that the same items you were shopping for mysteriously appear on your Facebook feed? If so, you are not alone. Almost everyone who uses Facebook has told us that they have experienced this form of retargeting. (See the example below ⤵️)
In fact, most business owners we talk to have told us that they would love to do something similar but don’t explore this option because they think it’s expensive or very complicated. We are happy to tell you that while retargeting like the big corporations can be very complicated and expensive, there is a way that small businesses can mirror these strategies to increase ROI in their Facebook campaigns no matter what your budget is.
The secret to how to do it is, PIXELS! Pixels are unique sets of code that you place on your website. Data is then collected that will assist in tracking conversions from Facebook ads, build targeted audiences for future ads, can aid in optimizing ads, and will better position you to remarket to people that have interacted with your website. Generating a pixel is FREE and each ad account can generate a one-pixel code.
You can embed the PIXEL code on your website so that your Facebook account can track who visits your website. This information can be used to design your Facebook campaigns to retarget those people and even gain insights as to how many clicks you got on your site turn into leads, sales, and more.
Retargeting is a very effective way to convert a browsing customer, on the fence, into a purchasing customer. It makes sense to focus ads on those warm leads that know who you are. If you are not using pixels you could be spending money to target cold leads rather than warm leads that already know about you and your brand.
You can Google and search YouTube for tons of tips and tutorials that show you how to create pixels and how to go about embedding them on your website. You can also find a lot of tips on how to set up your Facebook ads using pixels.
Busy day? Want us to just set the Pixels up for you? If you are an existing customer, we probably have you set up already!
If you are interested in our Facebook advertising services, please contact us to schedule a FREE consultation! We would be happy to help set up your pixels for you at absolutely no charge. Contact me https://margaritaeberline.com/contact/.
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