We connect with people on an emotional level, and in doing so, we create content that matters to them. And when our content matters to people, they respond positively to it. They buy from us, refer us to their friends, and come back for more. Marketing from the heart is one of the most powerful ways to connect with your target audience and has inspired us at Marketing Boss to team up with NLP expert Val Alino to develop training to help businesses learn to market from the heart.